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  • Goplasticpallets.com
  • Goplasticpallets.com

Goplasticpallets.com

JooJoo have been worked with Goplasticpallets.com since people thought the earth was flat.

Goplasticpallets.com are a multi-million pound company based in East Sussex, boasting the UK's largest range of plastic pallets, pallet boxes and small containers.

They are also leading the way when it comes to creating a more sustainable planet. Their 'Leave the wood. Go plastic' campaign is helping to change opinion and with 90% of their plastic pallets made from 100% recycled household and business waste. Additionally, they are an Accredited Exporter of Plastic Packaging Waste, so at the end of the product's life, they take used pallets and recycle them to produce strong, hygienic and sustainable plastic pallets and boxes for a healthier planet.

We manage a range of digital marketing services for Goplasticpallets.com but the first place their customers visit is their website.

Our approach

With such a vast range of products, with numerous applications, it became clear that we needed to create a one-stop-shop for all of the pallets and boxes to help give choice to logistics and distributions professionals.

  • We combined their 'Pallet' and 'Box' websites to create one
  • We created new attribute sets for the 3 product ranges, to ensure that each product can be optimised for these values
  • All content was rewritten and combined to help users with the decision making process and finding the right product for their application
  • Not all products are for sale, so on some we swapped the 'Buy Now' button for an 'Enquiry' function, so that customers can enquire easily about a product straight from the product page
  • The search facility helps users to quickly find what they are looking for while the homepage product slider showcases top products and the slides highlight the different aspects of the business
  • We integrated a WordPress blog so that customers can be kept updated with all news and added a newsletter sign up function
  • Installed a live chat, which started converting users in the first 10 minutes
  • As you would expect, the site is responsive and all aspects of the sites are completed managed via the back office.

The site is now tracking various conversions, by way of recording user engagement, and has a conversion rate of 11%.

The Website: www.goplasticpallets.com

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